Ferrari Roma - "La Nuova Dolce Vita"

Client: Blackbird Consessionaires Director: Frank Liew Production: Blackbird Automotive Type: TVC The Ferrari Roma’s essence is derived from La Dolce Vita, a period of Italian renaissance in the 50’s and 60’s that represented living a rewarding life, immortalised by iconic Italian cinema of the time. For the Hong Kong launch of the Roma, Blackbird Concessionaires produced a three part film of their own interpretation of #LaNuovaDolceVita, exploring the ideals of romance, beauty, elegance, enterprise and celebration, through a tribute to the world of iconic Asian cinema.